The Bay Mills Indian Community partnered with Earthdiver Partner Services to create its first-ever dedicated tourism website: Destination Bay Mills. Completed in just 15 weeks, the project established a modern digital presence where one had not existed before. The platform positions Bay Mills as an adventure base camp in Michigan’s Eastern Upper Peninsula, celebrating the shoreline, trails, scenic overlooks, and drives, while also showcasing supplemental attractions such as local businesses, farmers’ markets, agritourism, museums, and events.
Prior to this project, Bay Mills had no tourism website or online presence. This limited the community’s ability to share its story, attract visitors, and promote local businesses. The challenge was to deliver a fully functional, culturally grounded destination website on a compressed timeline that would reflect community values while driving tourism and economic growth.
